前段时间为gre考生汇总了gre issue写作提纲思路和分析，希望对考生在攻破gre issue写作上有所帮助。接下来的几天我们将为gre考生整理gre argument部分的提纲内容。希望通过我们的整理和汇总，让gre考生真正能掌握gre写作的精髓。

　　题目题材：商业，广告

　　gre argument 232题目：

　　The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.

　　Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our companys extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song.

　　提纲：

　　Radio and television commercials may use memorable tunes and song lyrics in the advertisement because of the special characteristics of the media.

　　The manager fails to illustrate the effect of those advertisements which use memorable tunes and song lyrics.

　　The study fails to indicate if the students who could recognize the tunes used to advertise soft drinks and fast-food restaurant could also memorize the product and services effectively.

　　The students may recognize the tunes used to advertise leading soft drinks and fast-food restaurants just because these products and companies have been well established and are popular among students.

　　High school students may not be representative of potential customers of Eco-Power.

　　The manager unfairly attributes the decline in the sales of their home appliance to the advertisement strategy.

　　The manager fails to consider if Eco-Powers products are capable of being advertised with distinctive songs.

　　The manager fails to demonstrate the comparability between Eco-Powers products and soft drinks, and that between Eco-Power and fast-food restaurants.

　　The manager fails to analyze the possible cost of advertising Eco-Powers products through featuring a distinctive song.

　　Switching to new advertisement strategy may not suffice to boost company profits for Eco-Power.

　　The manager ignores other solutions to boost company profits.

　　注：题目中括号里的数字表明这句话体现的是提纲中第几号缺陷。

　　无论是gre issue还是gre argument，考生都应该养成写提纲的习惯。这种提纲式的gre写作练习可以帮助考生锻炼写作的逻辑性，而gre写作高分最重要的得分依据就是作文的逻辑性要强。

　　前段时间为gre考生汇总了gre issue写作提纲思路和分析，希望对考生在攻破gre issue写作上有所帮助。接下来的几天我们将为gre考生整理gre argument部分的提纲内容。希望通过我们的整理和汇总，让gre考生真正能掌握gre写作的精髓。

　　题目题材：商业，广告

　　gre argument 232题目：

　　The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.

　　Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our companys extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song.

　　提纲：

　　Radio and television commercials may use memorable tunes and song lyrics in the advertisement because of the special characteristics of the media.

　　The manager fails to illustrate the effect of those advertisements which use memorable tunes and song lyrics.

　　The study fails to indicate if the students who could recognize the tunes used to advertise soft drinks and fast-food restaurant could also memorize the product and services effectively.

　　The students may recognize the tunes used to advertise leading soft drinks and fast-food restaurants just because these products and companies have been well established and are popular among students.

　　High school students may not be representative of potential customers of Eco-Power.

　　The manager unfairly attributes the decline in the sales of their home appliance to the advertisement strategy.

　　The manager fails to consider if Eco-Powers products are capable of being advertised with distinctive songs.

　　The manager fails to demonstrate the comparability between Eco-Powers products and soft drinks, and that between Eco-Power and fast-food restaurants.

　　The manager fails to analyze the possible cost of advertising Eco-Powers products through featuring a distinctive song.

　　Switching to new advertisement strategy may not suffice to boost company profits for Eco-Power.

　　The manager ignores other solutions to boost company profits.

　　注：题目中括号里的数字表明这句话体现的是提纲中第几号缺陷。

　　无论是gre issue还是gre argument，考生都应该养成写提纲的习惯。这种提纲式的gre写作练习可以帮助考生锻炼写作的逻辑性，而gre写作高分最重要的得分依据就是作文的逻辑性要强。